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Formerly Silver Bullet Water Treatment Company is now a part of Clear Comfort.
Silver Bullet Water Treatment Company is now a part of Clear Comfort.
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The Clear Comfort Story: Leading the Way in AOP Water Treatment

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Clear Comfort’s 10th Anniversary: A Decade of Hydroxyl-Based AOP Water Treatment

In 2024, Clear Comfort celebrates its 10th anniversary, marking a decade of revolutionizing water treatment. What started as a small experiment tested in a bathtub has grown into a new era of healthy and sustainable water treatment. 

Formerly known as Silver Bullet Water Treatment, Clear Comfort’s patented Hydroxyl-Based AOP (advanced oxidation process) has delivered the best protection with the lowest need for toxic chemicals. Today, you can find Clear Comfort in residential and commercial pools and spas, waterparks, controlled environment agriculture (CEA), livestock drinking, cooling towers and more. 

Uncover the story of Clear Comfort, starting as a small experiment evolving into a discovery that’s reshaping the future of water treatment.

How it All Started

Our story started with a hospital, a bathtub and a commitment to treat water better. For 30 years, a building operational engineer worked with cooling water in power plants, commercial buildings and hospitals. As an engineer, he endured working with toxic chemicals, leaving burns on his hands and holes in his clothes. 

In 2005, the engineer was working at a hospital in Denver, Colorado. When working on the hospital’s HVAC cooling tower water, he saw the life-or-death impact traditional toxic chemicals have – and began searching for a healthier alternative. After work, he used a bathtub to test different water treatment technologies. Soon he made a bathtub-tested Hydroxyl-Based AOP prototype that would forever change how we treat water. 

The Growth of Clear Comfort

In 2011, Silver Bullet Water Treatment (now known as Clear Comfort), was founded for cooling towers, agriculture, livestock drinking water, wastewater, aquaculture and other industrial water treatment. The company’s AOP systems helped customers provide healthier work environments, livestock drinking water or agricultural water. Additionally, the patented AOP technology offered sustainability by reducing water usage, electricity, labor and toxic chemical use.

In 2014, Clear Comfort was founded as a sister company to Silver Bullet Water Treatment. Clear Comfort used the same patented AOP water treatment technology on recreational water like residential and commercial pools and spas, aquatics facilities, waterparks, splash pads, professional sports teams’ training centers and more.

Clear Comfort’s AOP pool and spa systems deliver the comfort and convenience of water with the lowest need for chlorine and other toxic chemicals – without compromising quality or protection. Additionally, Clear Comfort AOP water treatment was a favored alternative in the pool and spa industry for having easy, low-touch maintenance, only needing 5 to 15 minutes of system maintenance each year.

In 2023, the two leading AOP water treatment companies combined forces. Clear Comfort acquired Silver Bullet Water Treatment. “This acquisition will bring customers the leading health and sustainability solutions for applications in the Play and Thrive water sectors,” said Steve Berens, CEO of Clear Comfort. “By combining the strengths of Silver Bullet and Clear Comfort, we have created the world’s leading provider of AOP solutions for water treatment including recreational, agricultural and cooling applications and more.”

With Silver Bullet’s advanced capabilities, Clear Comfort will introduce a new level of performance and quality for everything from hot tubs to water parks, as well as complete industrial solutions for agricultural greenhouses, livestock drinking water and cooling tower applications.

Our Mission: Why We Exist

While Clear Comfort has grown, our mission has remained clear: to treat water better with minimal need for toxic chemicals. Today, our industry-leading AOP solutions are forging a future where water treatment isn’t just effective, but also healthy, simple and sustainable.

At Clear Comfort, we believe that better water quality improves your quality of life. With our innovative approach, there’s never been an easier way to protect your health, time and peace of mind with minimal toxic chemicals. Our award-winning lineup provides protection beyond toxic chemical capabilities without compromising ease, health, or our planet.

Our patented Hydroxyl-Based AOP technology harnesses the power of hydroxyl radicals, the most reactive oxidizer available for water treatment. These radicals destroy the toughest contaminants on contact without toxic chemical additives or harmful by-products left behind. The result is maximized water quality and minimal need for toxic chemicals.

Inspired by nature and backed by science, our Hydroxyl-Based AOP water treatment uses a similar process to how our atmosphere naturally cleans the air we breathe – with hydroxyl radicals. Hydroxyl radicals are tiny, but powerful molecules that oxidize water the same way fabric cleaners oxidize stains. However, unlike chlorine, hydroxyl radicals are the most fast-acting and short lived oxidative compounds available for water treatment. This means that they only last for fractions of a second, never touching swimmers, livestock or plants. 

Moving Forward

Combining innovative technology with user-friendly designs, we’re committed to delivering the AOP water treatment with the best experience, performance and ease of use. Today, Clear Comfort AOP systems are trusted in residential pools and spas, aquatics facilities, waterparks, professional sports teams’ training centers, commercial cooling towers, agriculture, livestock and much more.

Looking ahead, we aim to push the boundaries of what’s possible in AOP water treatment. Whatever type of water you need to play or thrive, treat it with Clear Comfort.


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