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Formerly Silver Bullet Water Treatment Company is now a part of Clear Comfort.
Silver Bullet Water Treatment Company is now a part of Clear Comfort.
Farming & Industrial

Trade Show Season Winter 2023: Where to Find Clear Comfort

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With another year coming to a close, the pool and spa industry is getting ready for the winter 2023 trade show season. 

If you’re a pool, spa or aquatics professional, swing by our booth(s) to see how we can help your business improve with less time, budget and staff. You’ll be able to reconnect with our team and get a firsthand look at the new updates to our family of award-winning Advanced Oxidation Process (AOP) treatment systems.

Additionally, visiting a Clear Comfort booth will give you and your team exclusive access to booth promotions, giveaways and prizes. As always, we are excited to network, learn and have fun with you and your team! 

Before you head off for the holidays, check out our education sessions and where you can learn more about Clear Comfort:

 

January

The Pool and Spa Show by NESPA (Northeast Spa & Pool Association)

Clear Comfort Booth: #1748

When: January 24 – 26, 2023
Where: Atlantic City, New Jersey
Who: Northeast pool and spa professionals

Speaking Sessions: 

CYA Smart: A Movement Toward Better, Healthier Water

Steve Berens, CEO of Clear Comfort
Tuesday, January 24, 2023
Register now »

In this current age of health and sustainability, it is time for pool and spa professionals to treat the water, not the chemicals. Traditional pool care formulas of the past required large quantities of chlorine to sanitize and subsequent cyanuric acid stabilizer to protect that chlorine from the sun. Today, current chlorine shortages have prompted the industry to question the use of products that rely too heavily on cyanuric acid. This panel session explores the new techniques and sanitizing methods that successful professionals are taking advantage of during the chlorine shortages and beyond.

    • Apply new, proven water care trends that work smarter, not harder.   
    • Learn how to stay ahead of the curve with available sanitation alternatives and water care practices that protect your customers during chlorine shortages and beyond.
    • Understand the impact on time, cost and predictability of alternative sanitation methods. 
    • Identify how to efficiently let customers know that your business commits to simple, healthy, chemically safe and sustainable water care practices.
AOP Systems: Are They for Me? 

Steve Berens, CEO of Clear Comfort
Wednesday, January 25, 2023
Register now »

The pandemic party is winding down. As a pool and spa pro, it’s easy to stick with methods that worked in the past. But to maintain or grow business, you must keep up with customers’ wants and desires. Adoption of Advanced Oxidation Process (AOP) sanitation is on the rise, available from multiple vendors and technologies. Following countless sanitation methods that have come and gone, this session takes a look at where AOP is and asks is it here to stay? Together, we will explore and answer your questions on how AOP impacts water chemistry, installation, system maintenance, chlorine consumption, disinfection by-product (DBP) protection and more. Whether you’re an established industry leader or a small dealer, this session identifies the potential opportunity or risk that AOP can pose to your business.

    • Answer what the state of AOP is in pools and spas.
    • Determine if AOP can give your business a competitive advantage.
    • Identify what kind of customer is a good fit for AOP.
    • Assess the time, cost and predictability of AOP installation and maintenance.
    • Create a plan of action to make AOP a part of your business.
The Who, What & Why Around Our Industry’s Acquisition Surge

Steve Berens, CEO of Clear Comfort
Thursday, January 26, 2023
Register now »

Today, mergers and acquisitions in the pool and spa industry are happening left and right. While these acquisitions bring about change, there are ways your business can manage and navigate this shift in our industry. Whether your business is preparing for an acquisition or you’re looking for guidance on how to adjust to acquisitions, this session will help you find the path forward. This session will discuss the “why” and “what” that’s making acquisitions such an attractive option for today’s pool business. As indicated by our current state of the industry, these acquisitions are not slowing down. and this session will help pool industry professionals prepare themselves and their business for the acquisition transitions as they occur. 

    • Understand what the driving force is behind today’s acquisitions in the pool and spa industry.
    • Learn the potential impact acquisitions have on your pool or spa business.
    • Understand the opportunities and pitfalls presented by your vendors, partners and competitors going through these acquisitions.
    • Identify what would make your pool or spa business attractive for an acquisition or exit.

UAG Annual Conference

Clear Comfort Booth #TBD

When: January 29 – February 2, 2023
Where: Maui, Hawaii
Who: UAG (United Aqua Group) members

February

Southwest Pool and Spa Show

Learn About Clear Comfort at Booth #TBD

When: February 8 – 11, 2023
Where: Houston, Texas
Who: Pool, spa and outdoor living professionals

Speaking Sessions: 

Boom-to-Boost: Get Your Business Ready for Post-Pandemic Growth 

Steve Berens, CEO of Clear Comfort
Thursday, February 9, 2023
Register now »

With customers using their pools more than ever, the pandemic led to the largest boom for the pool and spa industry. Nothing good lasts forever. How will today’s top industry professionals go from boom-to-boost, instead of boom-to-bust? This session will explore the tools, knowledge and examples that service, retail and builder professionals need to leverage the pandemic bubble and create steady, permanent growth for their businesses. From upgrading offerings to differentiating themselves from competitors, attendees will leave with a clear understanding of what it takes to create a sustainable level of business moving forward. 

    • Understand how to upgrade your offerings in times of plenty to create a steady stream of long-term business.
    • Discuss ways pool service, retail and builders can differentiate their businesses from the competition and set themselves up for success.
    • Recognize what motivates today’s pool buyers and how you can become a leader in your field by getting ahead of the curve.
    • Identify how to leverage your available resources to positively improve your customer relationships and loyalty.
CYA Smart: A Movement Toward Better, Healthier Water

Steve Berens, CEO of Clear Comfort
Thursday, February 9, 2023
Register now »

In this current age of health and sustainability, it is time for pool and spa professionals to treat the water, not the chemicals. Traditional pool care formulas of the past required large quantities of chlorine to sanitize and subsequent cyanuric acid stabilizer to protect that chlorine from the sun. Today, current chlorine shortages have prompted the industry to question the use of products that rely too heavily on cyanuric acid. This panel session explores the new techniques and sanitizing methods that successful professionals are taking advantage of during the chlorine shortages and beyond.

    • Apply new, proven water care trends that work smarter, not harder.   
    • Learn how to stay ahead of the curve with available sanitation alternatives and water care practices that protect your customers during chlorine shortages and beyond.
    • Understand the impact on time, cost and predictability of alternative sanitation methods. 
    • Identify how to efficiently let customers know that your business commits to simple, healthy, chemically safe and sustainable water care practices.
The Who, What & Why Around Our Industry’s Acquisition Surge

Steve Berens, CEO of Clear Comfort
Friday, February 10, 2023
Register now »

Today, mergers and acquisitions in the pool and spa industry are happening left and right. While these acquisitions bring about change, there are ways your business can manage and navigate this shift in our industry. Whether your business is preparing for an acquisition or you’re looking for guidance on how to adjust to acquisitions, this session will help you find the path forward. This session will discuss the “why” and “what” that’s making acquisitions such an attractive option for today’s pool business. As indicated by our current state of the industry, these acquisitions are not slowing down. and this session will help pool industry professionals prepare themselves and their business for the acquisition transitions as they occur. 

    • Understand what the driving force is behind today’s acquisitions in the pool and spa industry.
    • Learn the potential impact acquisitions have on your pool or spa business.
    • Understand the opportunities and pitfalls presented by your vendors, partners and competitors going through these acquisitions.
    • Identify what would make your pool or spa business attractive for an acquisition or exit.

Carecraft Annual Meeting

Clear Comfort Booth #TBD

When: March 20 – 24, 2023
Where: Marco Island, Florida
Who: Carecraft members

Everything Under the Sun Expo

Learn About Clear Comfort at Booth #TBD

When: March 23 – 25, 2023
Where: Birmingham, Alabama
Who: Florida pool and spa professionals 

Speaking Sessions:

Boom-to-Boost: Get Your Business Ready for Post-Pandemic Growth

Steve Berens, CEO of Clear Comfort
Friday, February 24, 2023

The pandemic led to the pool and spa industry’s largest boom, but nothing lasts forever. How will today’s top industry professionals go from boom-to-boost, instead of boom-to-bust? We’ll explore the tools, knowledge and examples that service, retail and builders need to leverage the pandemic bubble and create permanent business growth.

Stop Guessing and Start Understanding What Drives the Buying Habits of Today’s Home Pool Owners  

Steve Berens, CEO of Clear Comfort
Saturday, February 25, 2023

Stop guessing and start understanding what drives the buying habits of the today’s home pool owners. Gain insights from the field and discover upcoming market trends. This session will identify the training, selling and marketing opportunities your business is missing out on and the habits of today’s successful pool professional.

CYA Smart: A Movement Toward Better, Healthier Water

Steve Berens, CEO of Clear Comfort
Saturday, February 25, 2023

In this health-conscious era, pool professionals are starting to treat water – not chemicals. Traditional formulas required heavy chlorine use and subsequent cyanuric acid, but chlorine shortages led the industry to question these methods. This panel uncovers techniques and sanitizing methods that successful professionals have used in chlorine shortages and beyond.

March

MPG (Master Pools Guild) Spring Meeting

Clear Comfort Booth #TBD

When: March 22 – 25, 2023
Where: Birmingham, Alabama
Who: MPG (Master Pools Guild) members

Western Pool and Spa Show

Learn About Clear Comfort at Booth #TBD

When: March 3 – 6, 2023
Where: San Diego, California
Who: California pool and spa professionals 

Speaking Sessions:
Coming soon!

April

CPRS (California Park & Recreation Society) Connections Conference

Clear Comfort Booth #TBD

When: April 3 – 6, 2023
Where: San Diego, California
Who: California parks and recreation professionals

Before Your Visit a Clear Comfort Booth

If you’re planning on seeing us at the shows, get up-to-speed with our AOP systems. Check out and learn more about the award-winning Clear Comfort AOP pool, spa, splash pad and water park treatment systems:


Want to see where Clear Comfort’s team will be speaking and exhibiting in early 2023? To get all the latest updates, sign up to our newsletter
here.

 

More To Explore

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Start your path to best-in-class water quality, health and peace of mind. Contact our AOP water treatment experts today!​