2020 Trade Show Season: Where to Find Clear Comfort

The pool and spa industry’s 2020 trade show season is finally upon us, and many of us have already been traveling across the country to network, learn and have fun with our friends and colleagues.

The Clear Comfort team will be exhibiting and speaking at various industry events, and are looking forward to seeing many familiar and new faces. Be sure to stop by any of our booths for free prizes, exclusive show promos, or just to chat.

If you’re interested in gaining valuable industry knowledge and secrets, don’t miss our speaking sessions where we will discuss how to sell to younger generations, digital marketing for the pool and spa industry, Advanced Oxidation (AOP) water treatment and more. 

Here are some of the shows Clear Comfort will be exhibiting and speaking at:

January

Southwest Pool & Spa Show

Clear Comfort Booth #410

When: January 22 – 25, 2020
Where: Houston, Texas
Who: Pool, spa and outdoor living professionals

  • Gen X, Y & Z: What Today’s Customers Care About 
    • Jeffrey Campbell, Director of Business Development at Clear Comfort
    • 8:30 a.m. – 10 a.m. CST on Thursday, January 23, 2020
    • Room: 360 B
    • Description: There is no such thing as a typical pool buyer anymore. Gaining the trust of buyers in Generation X, Y and Z is vastly different, and builders must individualize their offerings to survive and thrive. This session explores new selling techniques and major industry marketing trends that each generation cares about.
    • To learn more, please click here.
  • Get Out of Your Comfort Zone: How to Start Digital Marketing
    • Jeffrey Campbell, Director of Business Development at Clear Comfort
    • 10:15 a.m. – 11:45 a.m. CST on Thursday, January 23, 2020
    • Room: 360 B
    • In 2020, good digital marketing will set apart the thriving pool and spa businesses from the failing ones. This session identifies how your business can easily and cost-effectively approach digital marketing, whether you’re an established industry leader or a small dealer.
    • To learn more, please click here.

 

The Pool & Spa Show by NESPA

Clear Comfort Booth: 3742

When: January 28 – 30, 2020
Where: Atlantic City, New Jersey 
Who: Pool, spa and outdoor living professionals

  • Get Out of Your Comfort Zone: How to Start Digital Marketing
    • 10:15 a.m. – 11:45 a.m. EST on Tuesday, January 28, 2020
    • Jeffrey Campbell, Director of Business Development at Clear Comfort
    • CEU Credits: 1.5
    • Room: 318
    • In 2020, good digital marketing will set apart the thriving pool and spa businesses from the failing ones.  This session identifies how your business can easily and cost-effectively approach digital marketing, whether you’re an established industry leader or a small dealer.
    • To learn more, please click here.
  • Gen. X, Y & Z: What Today’s Customers Care About
    • 10:15 a.m. – 11:45 a.m. EST on Wednesday, January 29, 2020
    • Jeffrey Campbell, Director of Business Development at Clear Comfort
    • CEU Credits: 1.5
    • Room: 401
    • There is no such thing as a typical pool buyer anymore.  Gaining the trust of buyers in Generation X, Y and Z is vastly different, and builders must individualize their offerings to survive and thrive.  This session explores new selling techniques and major industry marketing trends that each generation cares about.
    • To learn more, please click here.

 

Texas Public Pool Conference (TPPC)

Clear Comfort’s Booth: TBD

When: January 27 – 31, 2020
Where: Austin, Texas
Who: Parks and recreation professionals, community center professionals and more

February

 

Everything Under the Sun Expo (EUTS)

Clear Comfort Booth: 1328

When: February 14 – 15, 2020
Where: Orlando, Florida
Who: Pool, spa and outdoor living professionals

  • 20/20 in 2020: Get Your Business Ready for Growth
    • 11 a.m.  – 11:50 a.m. EST on Friday, February 14, 2020
    • Steve Berens, CEO at Clear Comfort
    • CEU Credits: 1
    • Room: W230A
    • When we’re used to methods that worked in the past, trying something new can seem hard. However, dealers that don’t understand today’s buyer will quickly fall behind in 2020. This session explores the money-making selling techniques and market trends that successful dealers will take advantage of in 2020 and beyond.

 

United Aqua Group (UAG) Annual Conference

Clear Comfort Booth: 612

When: February 16 – 18, 2020
Where: Scottsdale, Arizona
Who: UAG members

  • 20/20 in 2020: Get Your Business Ready for Growth
    • Wednesday, Feb. 19, 11:15 AM  – 12:15 PM MST  
    • Steve Berens, CEO at Clear Comfort & Michael Villegas, Regional Sales Manager at Sigura (formerly Innovative Water Care)
    • When we’re used to methods that worked in the past, trying something new can seem hard. However, dealers that don’t understand today’s buyer will quickly fall behind in 2020. This session explores the money-making selling techniques and market trends that successful dealers will take advantage of in 2020 and beyond.
    • To learn more, please click here.

 

March

 

Carecraft Annual Meeting

Clear Comfort’s Tabletop: TBD

When: March 2 – 6, 2020
Where: Macro Island, Florida
Who: Carecraft members

  • More speaking session details coming soon…

 

California Parks and Rec Society Conference (CPRS)

Clear Comfort Booth: TBD

When: March 10 – 13, 2020
Where: Long Beach, California
Who: Parks and recreation professionals, community center professionals and more

Western Pool and Spa Show

Clear Comfort Booth: 424

When: March 12 – 14, 2020
Where: Long Beach, California
Who: Pool, spa and outdoor living professionals

  • Gen X, Y & Z: What Today’s Customers Care About 
    • 3 p.m. – 3:45 p.m. on Thursday, March 12, 2020
    • Steve Berens, CEO at Clear Comfort
    • There’s no such thing as a typical pool buyer anymore. Gaining the trust of buyers in Generation X, Y and Z is vastly different, and builders must individualize their offerings to survive and thrive. This session explores new selling techniques and major industry marketing trends that each generation cares about.
    • To learn more, please click here.
  • 20/20 in 2020: Get Your Business Ready for Growth
    • 10 a.m. – 11:45 a.m. on Thursday, March 14, 2020
    • Steve Berens, CEO at Clear Comfort
    • When we’re used to methods that worked in the past, trying something new can seem hard. However, dealers that don’t understand today’s buyer will quickly fall behind in 2020. This session explores the money-making selling techniques and market trends that successful dealers will take advantage of in 2020 and beyond.
    • To learn more, please click here.

 

Master Pools Guild (MPG) Spring Meeting

Clear Comfort’s Tabletop: TBD

When: March 18 – 21, 2020
Where: Birmingham, Alabama
Who: MPG members

 

Ohio YMCA Leadership Conference

Clear Comfort’s Tabletop: TBD

When: March 25 – 26, 2020
Where: Columbus, Ohio
Who: YMCA professionals

We hope to see you all at the upcoming shows!

Interested in learning more about Clear Comfort’s award-winning AOP pool and spa treatment before these events? Click here to contact us today.

 

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Geoff McKenzie

Marketing Specialist
Geoff brings experience in writing, publishing, manufacturing and business development to Clear Comfort. He has written freelance for publications such as O Magazine and has worked at major media outlets, such as Men’s Health and Backpacker Magazine.Before Clear Comfort, he served as a community economic development volunteer in the Peace Corps and is now proud to be a part of a leading innovative company that is revolutionizing the pool industry. Geoff is passionate about sustainability, technology and cultural exchange. He is fluent in Spanish and enjoys traveling, biking, reading and writing in his free time.