The swimming pool industry is no stranger to navigating challenges, but one looming question has been quietly rippling through the sector: what if tariffs escalate or shift significantly? While pool industry tariffs may seem like a distant policy issue, their effects could ripple across manufacturers, dealers and pool owners alike.
As of March 2025, the United States has imposed new tariffs on imported raw materials and chemicals, sending shockwaves through the industry:
- A 25% tariff on imported steel and aluminum – impacting materials from Canada, Mexico and key suppliers.
- A 10% tariff on Chinese imports – driving up costs for equipment, parts and chemicals.
- A proposed 25% tariff on copper imports – could increase prices on pool equipment, electrical wiring and plumbing components.
Tariffs are disrupting supply chains and raising costs for manufacturers, dealers and pool owners. The impact of these tariffs is no longer a hypothetical ‘what if’ – it’s happening now.
Let’s dive into how these “what ifs” could shape the future of the pool industry.
What Are Tariffs and Why Do They Matter?
Tariffs are taxes imposed on imported goods, typically aimed at protecting domestic industries or addressing trade imbalances. In the swimming pool industry, these can apply to raw materials like steel and aluminum, finished goods such as pumps and filters, or even chemical imports critical to pool maintenance. While tariffs aim to boost local manufacturing, they often lead to rising pool costs for businesses and consumers.
The “What Ifs” That Could Impact the Pool Industry
1. What if tariffs increase on raw materials?
Many pool manufacturers rely on imported materials such as metals and plastics to build their products. Higher tariffs on these raw materials could lead to increased production costs, forcing manufacturers to either absorb the expense or pass it on to dealers and consumers. This could result in:
- Higher prices for pools, equipment and accessories.
- Strained margins for small to mid-sized manufacturers.
- Delays in production due to sourcing alternatives.
With the potential copper tariff on the horizon, manufacturers may need to rethink sourcing and pricing strategies.
2. What if tariffs target pool chemicals?
The pool industry relies heavily on imported chlorine and other chemicals, making it vulnerable to pool industry supply chain disruptions. Recent events, such as the BioLab fire, have already led to chlorine shortages and price spikes. If new tariffs increase costs further, pool professionals could face:
- Elevated costs for pool maintenance.
- Increased demand for alternative pool sanitation methods, such as Clear Comfort AOP pool systems.
- Greater strain on pool dealers and service providers to meet customer needs.
With rising chemical costs, pool dealers are adopting chlorine alternative pool sanitation for savings and less reliance on imports.
3. What if tariffs spark trade wars?
Tariffs can escalate into broader trade disputes, resulting in retaliatory measures and uncertainty in the global supply chain. For the swimming pool industry, this could mean:
- Difficulty sourcing specialty components from overseas.
- Increased competition among domestic suppliers, potentially driving up prices.
- Hesitation from dealers and homeowners to invest in new pools during times of economic uncertainty.
Trade organizations such as the Pool & Hot Tub Alliance (PHTA) are actively working with policymakers to advocate for fairer trade policies and ensure the industry’s needs are heard.
Navigating Tariff “What Ifs”
While tariffs are largely beyond the control of the swimming pool industry, there are pool business strategies that can mitigate their impact:
- Diversify Supply Chains: By sourcing materials and components from multiple regions, manufacturers can reduce reliance on any one market.
- Invest in Alternatives: Dealers and consumers may need to explore chlorine alternatives like saltwater systems or advanced oxidation processes (AOP) to offset rising chemical costs.
- Advocate for the Industry: Pool organizations and trade associations can work with policymakers to highlight the industry’s needs and challenges, potentially shaping favorable trade policies.
- Educate Consumers: Transparency with homeowners about pricing and availability helps build trust and ensures they understand the value of their investment, even in turbulent times.
The Future of the Pool Industry in a Shifting Economy
The “what ifs” of pool industry tariffs underscore the importance of adaptability and innovation within the swimming pool industry. Whether through finding new materials, leveraging alternative pool sanitizers or advocating for fair policies, the industry must remain proactive to weather potential shifts. By staying ahead of the curve, businesses can ensure they continue to deliver value – no matter what changes lie ahead.
The key to success? Stay ahead, stay informed and stay adaptable – because no matter what changes come, the pool industry will keep moving forward.
Arin McNemar
Executive VP of Sales
